Expert (PPC) Pay Per Click Advertising for Double Glazing Companies

As a professional online marketing company for double glazing firms we are often asked the question "How does pay per click for window companies work and should our company be investing in it?" Read on to discover how PPC works and why your double glazing company should be using it alongside organic SEO to increase your local ranking, generate more leads and maximise conversion rates.

Pay per click or AdWords has a massive advantage over traditional advertising, where you pay for your advert to be seen whether it produces results or not. As suggested in the name with pay per click for double glazing companies you only pay if someone clicks on the advert, if they have shown an interest you have a much better chance of converting that user into a lead.

"But what about the money we fork out for SEO?" I hear you ask. Yes, organic SEO is the best and most cost-effective way of achieving that coveted #1 ranking on google but it takes time, regular monitoring and updates to build a content-rich, authority website. Both SEO and pay per click have the same goal and both are powerful traffic generators but they need different techniques to make them effective.

Pay per click is used in situations where;

• Immediate results are required

• Highly targeted traffic is needed

• Promotion of a time-sensitive offer

• Keyword category domination

Pay per click results can achieve as much as 50% more clicks than organic search results. If you are not utilising PPC these clicks will be going to your competitors therefore both SEO and pay per click for double glazing companies should be combined in any successful online marketing strategy.

Now you could be excused for thinking that the double glazing company that pays the most for a particular keyword will be the one whose advert is displayed but this isn't necessarily the case. With over 80% of internet searches conducted on Google they are trying to provide their users with the best overall online experience.

They use a combination of factors to determine something called a "quality score." This is where hiring a professional to manage your PPC campaigns can make a real difference; if your "quality score is high your advert will be chosen even though you might have paid the least amount of money. We have managed dozens of PPC campaigns for double glazing and replacement window companies achieving fantastic results for minimum cost.

The factors that determine "quality score" include:

Click Through Rate

The singular most important factor, CTR is the amount of clicks your advert receives divided by the times it has been viewed. The thing is, this is calculated for all your campaigns not just the current one. A badly performing advert from months ago could still have a negative impact on your overall "quality score" Our experienced team specialise in PPC for double glazing companies and monitor every campaign tweaking when needed to achieve measurable results.


Landing Pages

Another important part of any successful PPC campaign for double glaziers are landing pages. These are the entry point to your double glazing website and there are certain factors within their design that can result in a lucrative campaign or an expensive failure. Why take the risk? Hometrade know exactly what Google look for in an effective landing page


Relevance

A landing page needs to be extremely relevant. It is no use paying for the search term "Conservatories in Southend" and your landing page telling them all about your double glazing in Romford. Yes, you might cover the whole of Essex and offer various services but that customer is looking for specific information and your ad doesn't stand a chance of being the #1 choice. If you want to be found for both searches have 2 landing pages, don't cram everything into one. Make the information precisely what the user is looking for to achieve the best possible results.


Trust

Google rewards trust on landing pages be clear about how your site interacts with the user's browser (cookies) Have any accreditations and industry associations prominently displayed, don't promise something you can't deliver and be honest about how you will use any information the potential customer provides.


Easy to Navigate

Your landing page must be easy to use and navigate. Videos for example, have been shown to increase conversion rates, will keep people on your page longer and improve your SEO but it must be done correctly and have a strong call to action otherwise it can have the opposite effect. Do you know how to utilise visual elements on landing pages for double glazing companies? If not, hiring a professional PPC management makes sense.


Originality

Standing out from the crowd is something Google look for and reward. Go online now and look at your competitors you will find the majority of landing pages are similar. Mixing it up and offering something unique will get you noticed for all the right reasons (if it is relevant) A little creativity goes a long way in marketing and our experienced team have the knowledge and skillset to make your double glazing company shine out from the local competition.


Cost

The most expensive keywords in the UK belong to the gambling sector and most online gambling companies need to have very deep pockets for successful PPC campaigns. Double glazing not so much! Yes of course the most popular searches are going to cost more and badly designed landing pages can lead to money being wasted, but there are ways of minimising your outgoings while still achieving an excellent ROI. We work with double glazing and window fitting companies using long-tail keywords, locality and negative keywords helping keep costs down while still getting the desired results.

8 Reasons You Should Try Pay Per Click Advertising

1. You set your budget

2. It can produce really quick results (If you get it right)

3. Targets the consumer at the right time, right place

4. Can improve other online marketing by showing what keywords work

5. You only pay when someone clicks

6. Helps with Branding

7. Drives traffic to your website

8. Can provide a fantastic ROI

So now we have established why PPC for double glazing companies should definitely be taken into consideration and incorporated into any professional online marketing for window companies, what's the next step?

If you don't have the knowledge and skills to make it work don't attempt it. PPC is not for the amateur and is best left to the professionals. There are tons of marketing companies that will promise you the world but do they have the knowledge of your niche? Have they managed pay per click campaigns for double glazing companies? Do they have proven results in your sector?

No? Hometrade have all this and more. Our specialist PPC management for double glazing firms has produced measurable results for clients across the UK. So why not give us a call and discover how we can help you.​

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