Professional Social Media Advertising For Double Glazing Companies

Social media is one of the most effective, value for money advertising platforms for double glaziers and window replacement companies out there. Let's take a look at why your double-glazing firm should be including it in your online marketing strategy and how Hometrade can help.

Some double-glazing companies realise that social media advertising can make a huge difference to their online marketing and are embracing it, while others are neglecting social media or not utilising it correctly, there is much more to social media than posting funny pictures of cats or catching up with what's going on in the world. It can, in fact, be one of the best marketing tools for glaziers.

The global marketing platform has changed the way we communicate and is not just for the larger companies. Every window or door company should be making the most of the numerous benefits it can offer your business.

We offer professional social media advertising for double-glazing companies to complement our specialist marketing packages because we believe it is essential for the growth of your business.

10 reasons Social Media marketing is an essential marketing tool for Double Glazing companies


1. Its Free

Although you can pay for adverts on some social media platforms it isn't imperative and there are plenty of ways to make the most of the opportunities these channels offer without spending anything at all. Adverts are useful for finding your target market especially on Facebook where you can choose who sees the ad by age, locality, interests etc. LinkedIn is a great way to connect with local property developers, builders, school and council personnel which could lead to future business. Whichever channel you choose having your logo and contact details in various places across the internet will boost your online marketing efforts.


2. Builds Relationships

One of the best ways social media for double glazing companies has an impact on your business is that it builds relationships. Filling in your Bio, keeping your content relevant and friendly, engaging with your followers, connecting with local businesses and sharing their content will not only increase your reach but also establish you as an authority in your sector and get the conversation started with potential customers. People are more likely to hire a glazier who they know and trust.


3. Drives Traffic to your website

A successful website needs visitors and social media is an excellent way of driving traffic to your double glazing website. There are many ways to do this and not all double-glazing firms know which will produce the best results

• Backlink to relevant blogs

• Post Slideshare presentations that link to your website

• Optimise your site for mobile devices

• Answer questions with FAQ videos

• Share news on your industry with links to your site

There are tons of ways to do this, some work better than others for window and door replacement companies. Because we monitor our professional social media advertising for double glazing contractors and are experts in this niche, we know where to focus our efforts and achieve the best results.


4. Improves SEO

When you link your website's content with social media one promotes the other and with social interactions now factoring in the search result rankings social media can have a huge impact on your professional SEO for double glaziers. Quality shares, reviews, discussions, images and your logo get your company noticed not only by prospective clients but also by Google who are more likely to direct users to your site. If you want your double-glazing business to grow the more people who see your company's name, the better.


5. Users have opted-in

Mention double glazing and most people will conjure up the site of a pushy salesman, junk mail or cheesy TV ads. Nowadays consumers have a lot of choice, they prefer to do some research and make up their own minds before choosing a company to replace their doors, windows or build a conservatory.

The great thing about social media is that the people you connect with have opted in. They are interested in what you have to say and they do not see your posts as traditional advertising. Making it much easier to convert them into quality leads.


6. Extremely Targeted

Surprisingly, considering social media has such worldwide reach it is extremely simple to focus your marketing efforts in an extremely targeted way. Twitter have community hours, LinkedIn has industry groups, Facebook has groups for just about everything and it is also possible to conduct searches of discussions on your sector enabling you to connect with users who are doing home-improvement research, ultimately placing your double glazing company in front of the right people at the right time.


7. Customer Service

Excellent customer service is key to gaining repeat and new business. Giving customers past, present and future the opportunity to ask questions and leave feedback across all your social media platforms and replying promptly will show your professionalism and give the user an element of confidence in your double-glazing company.


8. Everyone is equal

If you perform a search for double glazing on google right now you will see the 2 most well-known double glazing companies up at the top of the page. They pay a lot of money to be there and have the big bucks to ensure they are found for everything related to windows, doors and conservatories. Social media offers you the chance to compete with the "big boys" on a level playing field. With a little ingenuity and expertise, you can dominate your local area and we can show you how?


9. It will find you customers

Building regulations, house sales, wear and tear, everyone needs new windows or doors at some point, the trick is being in front of the right people at the right time. Social media enables you to increase your online presence and have more chance of quality leads

There are many things to consider when using social media to build your online presence. Which platform will achieve the best results? How often and what to post? There are programs available that will notify you when something relevant to your industry is being discussed online which you can utilise, but it all takes time.

We understand that most double glaziers are busy and don't want to spend their spare time concentrating on social media advertising, even if they have the skillsets to do so, which is not often the case. Social media advertising for double glazing firms is not posting the occasional photo or tweet it involves so much more if you want to make it work.

Hiring a professional team that have experience working with double glazing companies, just like yours, that use social media as an integral part of their online marketing strategy can give you the edge over your competition and make a real, measurable difference to your business. Why not give us a call to see how Hometrade can help you take advantage of the biggest advertising platform on earth.

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