Professional Social Media Advertising For Locksmiths

Locksmith companies are finally coming around to the social media advertising platform, realising it can have an important effect on new business. Most people don't realise that locksmiths offer a wide range of services not just lock-outs and burglaries.

A local locksmith often installs security systems, intercoms, anti-theft devices and electronic keyless systems for hotels, public buildings, schools and hospitals. It is a fiercely competitive industry and any local locksmith wanting to dominate their local area and be found at the top of Google needs to take their social media marketing seriously.

By hiring a professional who specialises in local locksmiths you are showing the competition you are a force to be reckoned with, while unlocking your locksmith company's potential

10 Reasons Social Media Marketing is an Essential Marketing Tool for Locksmiths


1. Its Free

Yes, that's right basic social media marketing doesn't cost a bean unfortunately the majority of locksmiths don't have the time to manage social media as an effective marketing strategy. There are so many social media platforms out there how do you know which will work best for your locksmith business. The biggest of them all, Facebook has over 1.5 billion users and provides opportunities for paid advertising too. These are able to target local people and can be extremely beneficial for locksmiths.

To make the most of social media marketing it pays to hire a professional. Our value for money social media packages provide a cost-effective solution to maximise your locksmith business's potential.


2. Builds Relationships

As the name suggests Social Media encourages personal interaction rather than traditional advertising techniques and a locksmith should use it that way rather than bombarding your followers with sales content. Building relationships with local consumers and businesses is a valuable endeavour as every one of them could be a future customer. Responding to comments on your page and getting involved in local community groups is a great way to build your online reputation.


3. Drives Traffic to your website

The ultimate goal of Social media advertising is to drive traffic to your website. The more traffic your site receives will dramatically increase your search engine rankings. Offering an incentive or snippets of a blog containing news of local interest is a great method of doing this. Make sure your website has the links to social media sites to enable users to follow you. There is also software available to research what people are discussing on social media, what is getting the most shares which enables you to post relevant fresh content.

We manage numerous social media strategies for locksmiths so it makes sense to take advantage of our experience ensuring your social media presence is professional and a valuable addition to your online marketing.


4. Improves SEO

Professional social media management and expert SEO go together like peas and carrots and the two combined can drastically increase your Google rankings. Both are inbound strategies that focus on building a professional online presence and organically attracting visitors. Linking quality external sites to your content will give your locksmith business more authority in Google's eyes. Optimising your posts for searches and locality will also improve SEO and give you more visibility in local searches. Having a professional take care of your social media for locksmiths will ensure that it works to improve your SEO marketing.


5. Users have opted-in

Ask any specialist in marketing and they will tell you that the best people to market to are people who have opted-in. It is a lot easier to engage with potential clients when they don't see your posts as traditional advertising. The best social media advertising platforms for locksmiths include Facebook, Twitter, Google+ and LinkedIn. building connections on these platforms although it takes time to grow followers, can have a dramatic effect on your online marketing when managed by experts.


6. Extremely Targeted

The way social media works makes it very easy to target specific customer bases which is great for local locksmiths the use of Facebook adverts, hashtags and various software and apps that can let you know popular searches has the benefit of putting you in front of the right people at the right time. Because we specialise in social media for locksmiths, we know who to target to achieve the best results.


7. Customer Service

Things have changed a lot in recent years where marketing is concerned but one thing remains the same, recommendations and excellent customer service are essential to any business's local reputation. Social media works really well for this aspect of your locksmith business giving you the opportunity to respond to questions and problems in real time. Customers can leave reviews and post recommendations enhancing your online reputation, building your brand and ultimately generating more leads.


8. Everyone is equal

Some companies and brands have millions of followers on social media and the average local locksmith is not going to reach these dizzy heights. The thing is, your locksmith company doesn't need a global audience. What you need is a targeted local following. In this respect everyone is equal. Quality rather than quantity is the key to success on social media whether you are Coca Cola or Jim the locksmith posting creative, interesting, relevant content will get the same results-More web traffic, improved SEO, higher search engine rankings and ultimately will help your business grow.


9. It will find you customers

There are any number of ways you can attract new customers using social media and let's be clear if managed correctly it will find you customers. our experience of managing social media advertising for locksmiths throughout the UK gives us extensive knowledge of what works in your niche. we know all the tricks of the trade and provide you with measurable results.

So there you have it! It's a no-brainer social media for locksmiths and locksmith contractors can have a huge impact on your overall online marketing strategy.

As with any advertising it takes time, creativity and expert knowledge of both the locksmith industry and marketing. We know the majority of locksmiths haven't got the time it takes to stay on top of various social media platforms, and, although you have the expert knowledge of your industry do you know how to successfully implement this into your online marketing efforts?

Hiring a professional can really make social media advertising work for you and your locksmith company will quickly see real results that will unlock the potential of your business. Guaranteed!

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