There are lots of channels you can take advantage of with Social Media Marketing, Facebook, Twitter, Reddit, Instagram, LinkedIn, yes you can pay for adverts targeting specific people but only if you want to. This form of advertising is great for local tradesmen because it costs nothing except time. Yes, I know tradesmen are busy people but the good news is there are experts who can manage all the social media channels making this advertising platform one of the best there is.
Social Media is a great way of getting to know your customers you will get an insight into their lives what kind of things they are interested in, what posts they share, and what they are buying. Tom the tiler might notice that Debbie is looking at new bathroom suites or mention she's considering changing the colour of her kitchen which would be a great time to post a local recommendation or the new range of colours you have just had delivered.
Many platforms have local groups or in Twitter's case local hours where you can connect with other local businesses in Tom's case it might be kitchen-fitters, plumbers which could potentially lead to more work.
You can use Social Media Marketing to drive traffic to your website a well-placed post about a special offer, interesting blog post, local event or interesting industry news can make a huge difference to your website visitors. Having someone who is familiar and knowledge about both areas will make a difference.
We all know that "content is king" when it comes to a successful website SEO is essential for any tradesman or local contractor's website if you can direct visitors to the optimised pages of your site. you will move up those infernal rankings much quicker making it easier for customers to find you.
If people have followed you on social media they are interested in what you have to offer, maybe not right now, it could be some time in the future, but the thing is-they are interested. Therefore, they are much more likely to listen to what you have to say, share your posts etc, without considering it a traditional advertising tactic. More and more users are looking for products and services than ever before and are more likely to purchase from local businesses they know and trust.
You don't need to pay for adverts on Social Media for it to be successful, however because of the way they work it can be extremely viable to do so. if you know what you are doing. Facebook, for example allow your ads to target individuals by locality, industry, the pages they've liked, even their purchase history, helping you to have your ad in front of the right people.
Word of mouth is still by far the best recommendation for any business large or small and especially so for tradesmen. Social Media allows you to respond to customers in real-time if they post a favourable review or if they have a problem you can sort it out asap which is essential for any tradesman or contractor's reputation.
Social Media is pretty much a level playing field, yes the big brands are all on there with their large budgets and fancy adverts but with a little ingenuity, creativity, some interesting relevant posts in the right place an expert can help the local tradesman be just as effective. Mixing-it-up, relevant content-rich posts, funny pictures, news, current trends can all be used to interact with others and enhance your online presence.
By joining groups, on Facebook and LinkedIn for example, either by locality or niche you will be able to connect with potential customers you never knew existed. Think outside the box a little, Tom the Tiler for instance might join groups which have his local swimming pools, schools, pubs etc all of whom have a need for tiles and could be potential clients in the future. He could search on Twitter using apps like Hootsuite for people interested in his products and services. Offer exclusive offers for social media customers to drive them to your website.