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Top Roofing Keywords For SEO

Keyword research starts with finding the top searched words potential customers use when looking to find a local roofing contractor.

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Before you start to build your roofing website or have someone create a website for your company you need to make sure that comprehensive keyword research has been carried out to ensure that you are optimised for all the correct local roofing keywords that can bring you new roofing work.

Choosing the correct keywords for website content is essentially the backbone of search engine marketing.


Optimising your website content for local SEO with the correct keywords will get your attempts at SEO search engine optimisation off to the best start.

Most construction sites use general contractor keywords and this isn’t the best strategy at all. You really need to look past them and get the exact phrases for roofing but finding the top roofing searches on Google can be tricky.

You will need to have at least some knowledge on how to use the free google keyword research tool or have access to other free keyword tools since Google changed the data you can gather from their own keyword search tool available through Adwords.

Most Commonly Searched Roofing Keywords For SEO

Your Location + Roofer

Your Location + Roofing

Your Location + Roofing Contractor

Your Location + Roofing Service

Your Location + Re Roof

Your Location + Roof Repair

Your Location + Roofers

Your Location + Roofing contractors

Your Location + Roofing Services

Your Location + Commercial Roofer

Your Location + Commercial Roofing Contractor

Roofer in Your Location

Roofing in Your Location

Roofing Contractor in Your Location

Roofing Service in Your Location

Re Roof in Your Location

Roof Repair in Your Location

Roofers in Your location

Roofing contractors In Your location

Roofing Services in Your Location

Best Roofer in Your Location

Roofers Near Me

Roofers in my area


90% Of Local Roofers We See Are Doing Keyword Research Wrong!

Here’s why:

When starting a new website or revamping a current website most roofing companies know what they want.

They want to be top for Roofing + City

So what is happening here is they are going after immediately the hardest and most difficult keyword they can. And most fail by a long way for 2 reasons


1.) They fail because without professional SEO it is awfully difficult in today’s search engines to claim these spots. A roofer doing DIY SEO will quickly lose patience, at the start of the journey motivation is high but this fades and is followed by the efforts needed to capture such a valuable search term.


Can it be done? Absolutely

But doing it yourself you will need skills, knowledge and realistic expectations as to how long this will all take.

Nothing of any great value is easy to get!


2.) They fail because they chase an individual keyword like roofing + city

Yes, as simple as that. Most roofing companies have a website that the homepage targets the main phrase and that phrase is sprinkled over the page along with an overview of the company, and its history etc.


This isn’t barley enough. It’s fair to say maybe 5-10 years ago this could have worked.

In today's world search engines like Google are a lot smarter and they go deeper than ever before in evaluating which sites to rank at the top.

As you can see there is a lot to consider with search engine optimisation for roofing companies! But just like re-roofing a 200sq/m roof, it can be done it just takes knowledge and hard work.

There are thousands of searches up and down the UK for roofing related search terms everyday here are just a few below:

Take note:

Column 1 – (Keyword) This is search term, these searches are being carried out on your doorstep now, by people looking for your roofing services.

Column 2 – (Ave. Monthly Searches) this is the number of people per month that are searching this exact phrase. If they search this keyword and add a prefix like, top, best, local, near me, or +city then that is a whole new list of phrases. So, you can see it’s a lot of potential business.

Column 3 – (Suggested bid) This is the amount of money that Google suggests you bid in the Google PPC platform that is AdWords. This is per click.

Keyword

Avg. Monthly Searches

Suggested bid

roofing contractors

2400

3.28

Roof

14800

2.33

roofing companies

1600

3.32

metal roofing

1300

0.61

roofer

2400

2.79

roof shingles

3600

0.43

flat roof

4400

2.82

rubber roofing

4400

5.41

roof replacement cost

210

2.13

roof replacement

140

2.85

roofing companies near me

880

3.46

metal roof installation

30

2.98

roofers near me

1000

2.21

roof repair cost

480

1.93

roofing contractors near me

720

3.11

new roof

390

2.49

roof construction

1000

3.04

flat roof replacement

320

3.41

roof patch

30

0.72

roof installation

170

1.94

roofing services

720

3.49

roof estimate

90

3.16

tile roof

1000

1.07

commercial roofing contractors

140

4.99

residential roofing

20

 

roll roofing

20

0.62

shingles roof

1000

0.43

rolled roofing

20

 

tin roof

480

0.59

local roofers

390

2.28

slate roof

1900

1.06

aluminum roofing

90

0.8

roofing specialists

390

2.38

roof maintenance

170

2.34

cost of roof replacement

40

1.09

roof repair near me

110

3.25

roof restoration

70

2.5

home roofing contractor

20

 

commercial roofing

210

3.8

new roof cost

720

1.65

fibreglass roof

3600

1.19

steel roofing

320

0.76

metal roofing contractors

70

5.05

local roofing companies

170

2.29

roof sealer

390

0.51

roofing systems

260

1.49

felt roofing

1900

0.78

roofing contract

40

2.43

cost of new roof

480

1.32

roof replacement estimate

40

2.57

flat roof leak repair

90

1.89

roofer near me

720

2.12

shingle repair

10

 

cost to replace roof

90

1.55

roofer contractor

20

4.98

rooftop quotes

260

3.03

roof inspection

140

2.01

shingle roof repair

10

 

flat roof replacement cost

170

3.27

To learn how to search keywords free the best and fastest way would be to use Youtube. Not everything on YouTube is ideal for beginners but it’s a solid starting place for learning keyword research.

This video is more advanced and shows how to find seo keywords that your competitors probably haven’t found.


How we do it

When we are boarding a new roofing clients for SEO services we understand exactly what the roofing company wants even if they don’t!

The roofing client doesn’t want to be top of Google for this keyword or that keyword. They want more leads and calls from their website.

Armed with this knowledge we structure a full SEO campaign around all the potential roofing keywords that drive revenue and increase sales.

By doing this we automatically position our clients favourably with search engines for longer phrases (long tail keywords) that have buyer intent.

For example

What do you think will create more leads?

Being / Position #1 for - roofing + Southampton

OR

Being / Position #1 for these below

  • Need a roofer Southampton
  • Need a roofer now
  • Roof leaking Southampton area
  • Roofer near me
  • Roofs leaking need local roofers
  • Local roofers
  • Local roofers free estimate
  • Local roofers near me
  • Recommended roofers in Southampton
  • Best roofers local
  • Best roofers in my area
  • Local roofers in my area
  • Roof repairs Southampton

Obviously, we go after the main term with the biggest search like Roofers + Southampton and we even price our roofing SEO services around the main term, but there is so much more opportunity out there for us to make sure our clients are getting fast returns of their SEO investment.

Some of the top search keywords in google are low competition and this is our starting block for every campaign.

In a nutshell, we design a bespoke SEO package for you that enables us to go after the quick wins first, capture all the low hanging fruit first so your investment in our SEO services starts to pay for its self quickly.

That way clients are seeing excellent returns and DO NOT lose patience and can see month on month their online marketing efforts grow.

If you would like to read more about Home Trades local SEO services and in particular our SEO for roofers it’s here or alternatively contact us here.

If you are going down the do it yourself route then we hope that this page can be of benefit when searching for the best roofing keywords and how to use them.

Author: John Devlin - HTM Head Of Search

Husband, father and total fanatic when it comes to lead generation and online search. When I am not buried in a world of testing and analytics I enjoy poker, fishing and catching a game.

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