(PPC) Pay Per Click advertising or AdWords for Electricians can be used effectively in the short term complimenting your organic SEO efforts, which, although the best way to achieve that all important #1 ranking, do take time to produce results. Why should your electrical company consider PPC and what can it do to increase your business?
Here we take a look at some of the benefits of Pay Per Click advertising for local electricians and electrical contractors and why hiring a professional online marketing expert can make it a cost-effective solution, increasing your internet presence, driving traffic to your website making you a force to be reckoned with in your local area.
So how does it work and how much does it cost?
Quite simply AdWords is an auction: Electrical companies big and small bid on certain keywords relevant to the industry for example "24-hour Electrician" It can be a single keyword or combination of words to match specific searches. You set your maximum budget on the keyword. Then, when someone conducts a search on Google, the local or national electrical companies who are bidding on the words keyed in, trigger an auction.
The most important factor in determining your "Quality Score. This is the number of clicks your adverts have received divided by the number of times they have been shown. We have worked with dozens of local electricians helping them optimise their campaigns, producing a higher CTR which boosts your "Quality Score" Which in turn makes it much more likely your electrical firm will win the auction while keeping costs down.
Landing Pages are another important part of any successful PPC campaign for electricians done correctly they work brilliantly to gain more business, but wrongly done, they can result in an AdWord being an expensive failure. Our experienced team know what Google are looking for in landing pages for electricians.
According to Google. landing pages have 3 statuses in regard to relevance, above average, average and below average. A difficult thing for a small electrical firm to establish is, what constitutes these ratings and it's really easy to end up with a below average page. Because we are skilled in working with electricians, just like you and have produced 100's of successful Pay Per Click campaigns we know how to make your landing pages conform to Google's standards ensuring they will be above average.
Trust is an important factor for anyone searching for an electrician or any tradesman for that matter and it's something Google take into account too. They want you to be clear and concise about the services you provide. Not making guarantees and promises you can't honour. Honesty about how your site interacts with the user's browser (Cookies) and how you will use any personal information like emails are ways of giving your landing pages the transparency Google likes.
Speed is key in the digital world, we are an impatient lot and when a user searches for a product, service or information they want it instantly. Check out the top results for any search and you will find the websites load quickly. Potential clients leaving your site will negatively affect your bounce rate influencing your "Quality Score" The key is to give the information requested as quickly as possible and making it a one-click task to contact you.
A great way to boost your "Quality Score" Electricians websites and landing pages tend to similar. You need to stand out from the crowd here. show the customer you are an expert in your niche, mention industry news, special offers, what makes you different? All while keeping it relevant. Our expertise with PPC for electricians can give you the edge you are looking for and really makes a difference.
How long is a piece of string? We realise as a small electrical company, you don't have a huge marketing budget. That is why we usually recommend PPC for electrical contractors is used in the short-term. Saying that, although the big players spend £1000's on using AdWords to attract customers, if expertly optimised and combined with our range of online marketing strategies for local electricians, costs can be reduced drastically. In short PPC for electricians can be cost-effective and produce a decent ROI.
1. You set your budget
2. It can produce really quick results (If you get it right)
3. Targets the consumer at the right time, right place
4. Can improve other online marketing by showing what keywords work
5. You only pay when someone clicks
6. Helps with Branding
7. Drives traffic to your website
8. Can provide a fantastic ROI
This is one advertising platform that really benefits from hiring a professional. Electricians know more than most, the consequences of hiring an amateur to do a skilled job. A botched rewiring job can have deadly results. While not quite as serious, A badly executed PPC campaign can be an expensive mistake and be damaging to your business.
Any PPC campaign takes skill and is best managed by experts, who have thorough understanding of both Adwords and electricians. We have helped dozens of local electrical contractors take control of their Pay Per Click advertising and have helped them to become the #1 ranked electrical company in their town. Why not give us a no obligation call to see which of our packages will help you do the same.