We're all familiar with the sponsored ads that pop up when scrolling through pictures of friends' holidays, children, cats and drunken nights out but the good news is: You don't have to pay to make the most of social media for electricians. You can build a business page free of charge and start gaining an audience immediately.
Don't just add all your family and friends either, they are not your target market it's much better to engage with other local businesses relevant to your niche and people who are likely to need electrical services. Paid advertising can target specific people via location, interests, etc. This is where professional social media marketing for electricians can really get results.
Social media is a fantastic way of getting to know your customers, for instance you might notice Carol is getting a new shed, which would be a great time to post about your outside lighting and power sockets for greenhouses, sheds and workshops. She may even post, asking if anyone knows of a local electrical contractor.
Bingo! Many social media platforms have local groups. Twitter has hundreds, by simply using a hashtag ie #(yourtown)hour it can put you in front of thousands of potential clients and local businesses which can lead to more work. Professional social media for electricians can schedule these posts for maximum impact.
This is one of the most important aspects of Social Media for electricians. A post about an interesting blog or special offer can increase visitors to your site which will in turn reflect in Google rankings. Having a professional manage your Social Media advertising can produce measurable results and is an excellent way of building a solid online presence. We have partnered with electrical companies throughout the UK doing just that.
Increased traffic to your site will have the additional benefit of improving your SEO efforts. SEO is about your whole online presence, the more engagement you have, the more reviews, the more confidence Google has in your ability to provide the electrical services you offer. Organic SEO is, without a doubt, the best way to achieve and maintain high google rankings and professional Social Media management will help you do just that.
You are promoting your electrician business to people who have opted-in and anyone who knows anything about marketing knows this is the best target market. They are interested in what you have to say and your posts. If you engage with contacts regularly they don't even realise its advertising because it's not intrusive. More people than ever before are finding products and services via social media. Having professional social media management will ensure they find your electrical company.
You don't have to pay for adverts on social media for it to be a successful marketing strategy for electricians, however because of the way the ads work it can be extremely viable to do so, if you know what you are doing. Facebook, for example allow your ads to target individuals by locality, industry, the pages they've liked, and their purchase history, helping your ad appear in front of the right people. Because we specialise in social media advertising for electricians we know exactly how to capitalise on this feature.
Word of mouth is still by far the best recommendation for any business large or small and especially so for tradesmen of all kinds especially electricians who need to be aware of all the changes, regulations etc, that occur within the industry. Social media allows you to show you are an expert in your field, to respond to customers in real-time.
If they post a favourable review thank them perhaps offer a discount on future jobs for a referral. If they have a problem, it's just as important to respond quickly, you can then sort it out asap which is essential for any tradesman or contractor's credibility.
Social media is pretty much a level playing field, allowing everyone to compete for business equally, with experience, a lot of creativity, some interesting relevant posts in the right place an expert can help the local electrician can be just as effective as the big players. Mixing-it-up, relevant content-rich posts, pictures, industry news, current trends can all be used to interact with others and maximise the impact social media has on your overall online marketing strategy.
Joining groups, on Facebook and LinkedIn for example, enables you to connect with potential customers by either locality or niche. Offer exclusive offers for social media customers to drive them to your website. There are any number of ways you can attract new customers using social media and with our experience of managing social media advertising for electricians we know all the tricks of the trade.