Pay Per Click or AdWords for landscaping contractors might not be something you have considered. With organic SEO you move up search engine rankings by optimising your overall online content naturally. This is the best and most cost-effective way to be found on the first page of Google but it takes time and while you might have the #1 postition for landscape gardeners in your local area when you break down your services- decking in...., garden maintenance in...., water features in (your town) do you still hold that top spot?
Professional online marketing for landscaping companies is comprised of SEO search engine optimisation and PPC or Pay Per Click advertising. It is a big mistake to favour one over the other. As one of the top SEO companies for landscape gardeners we know, that the best results come from combining both strategies and because we specialise in professional online marketing for landscapers and garden design companies we know how to get the best results for you.
Google will happily admit that your CTR is the most important factor determining your "quality score" A landscape gardeners click through rate is the ratio of clicks divided by the number of times your ad is shown to the user. A low CTR can be problematic and can seriously drag down your "quality score" and affect future performance. On the other hand, a high CTR doesn't necessarily mean success when combined with a low conversion rate. This could mean your ad isn't relevant enough or the targeting is too wide.
A big factor in your CTR are well designed landing pages. These need to be relevant, simple and have a strong call to action. They also need to be consistently monitored to see what is working and what isn't. An expert in landing pages for landscape gardeners will reduce wasted money and improve your "quality score"
Landing pages need to be relevant. Google want to provide their users with the best possible online experience, so a successful landing page needs to provide them with exactly what they need in the right locality thus encouraging to click on your ad. The final step is compelling them to buy your landscape gardening service. It is important to have landing pages that focus on each area of your business rather than one that promotes everything you do. We create visually appealing optimised landing pages for landscaping companies which have a strong call to action produce measurable results and reduce costs.
Hiring someone to landscape a garden is a relatively large investment for most customers so it stands to reason they want someone they can trust and Google take this seriously too. Popular trust indicators include customer reviews, case studies, help buttons, accreditations and logos of trusted clients you have worked with. Your overall engagement online can also help build trust and confidence for the potential customer which will see an increase in conversion rates.
Usability is essential for successful PPC landing page conversion rates will be low if the user finds it difficult to navigate your site. Your landing page must be super quick to load so loading it with pop-ups and fancy features will be counter-productive. More and more searches are being conducted on mobile phones and tablets so it is vital your landing pages for landscape gardeners are optimised for handheld devices. Call to action buttons must stand out and preferably involve one click to get in touch. Our landing pages for landscaping and garden design companies are all guaranteed to load quickly, have easy to use features and call to action buttons that can't be ignored.
There are hundreds of companies online that will provide templated solutions for landing pages but here's the thing if the majority of landscapers have similar pages who is going to win I'll tell you-The one who pays the most. We realise landscape gardeners don't have large marketing budgets and our aim is to keep costs down. Standing out from the competition offering something unique and having original content will impress the potential customer along with google.
Pay Per Click can either produce a great ROI or be an expensive failure. For many landscape gardeners the latter is true. It would be fair to say that a successful PPC or AdWords campaign is complex and not for the faint-hearted. We usually recommend AdWords as a short-term solution or an extra boost for business while your organic search engine optimisation achieves results. Combined with our outstanding SEO for landscapers over time we aim to reduce your PPC costs to an absolute minimum.
1. You set your budget
2. It can produce really quick results (If you get it right)
3. Targets the consumer at the right time, right place
4. Can improve other online marketing by showing what keywords work
5. You only pay when someone clicks
6. Helps with Branding
7. Drives traffic to your website
8. Can provide a fantastic ROI
If you aren't investing in Pay Per Click advertising for your landscape gardening business you could be missing a trick. Not only can it get you to the #1 position on Google practically overnight. It can improve traffic to your website, generate more leads and produce a cost-effective ROI. Successful PPC will give you the edge over your competition and help your landscaping company dominate the local area. What's not to love? Yes, it can be a bit complex and needs effort along with constant monitoring to achieve results.
Hometrade have worked with dozens of landscaping contractors producing top-notch PPC campaigns that, with our expert knowledge, skill and creativity have made a real difference to their business. So give us a call to discuss how we can help you, then sit back and watch your landscaping company bloom.