Social media can make a big difference to your roofing business for very little or no cost at all. This is great for roofers, most local businesses don't have big bucks to splash out on fancy advertising campaigns. When you compare it to traditional print advertising where your services are placed in front of an audience where a tiny proportion may have an interest you can understand the benefits.
Social media advertising targets people who have chosen to connect with you, it is ongoing so can be altered to find what produces the best results and best of all done properly it will generate more leads and conversions.
Relationships are important to any tradesmen and social media for roofers provides a great opportunity for you to connect with suppliers, relevant businesses, past and potential customers and key influencers within the industry. The more relationships you build the better as you will be seen as a valuable resource and increasing your reach will improve your search result rankings.
A website has a difficult job to attract visitors even if you are on the first page of Google. Linking to social media will greatly increase traffic and keep your website up to date helping you be found for more long-tail keywords which may not be in your site content. We have managed social media advertising for dozens of roofers driving quality traffic to their websites. Our expertise in your niche enables you to maintain your #1 local ranking and achieve a higher conversion rate.
Social media is constantly active which gives your roofing company the opportunity to keep up with industry news and discussions. Linking this content to your website keeps it relevant and fresh without having to make major changes to the structure of the site.
Search engines look favorably on companies that have a far-reaching online presence so the more social media activity you engage in the higher your local ranking. SlideShare's on LinkedIn, Tweets, videos on Facebook and engagement on the rising star Google+ can all help you achieve that coveted #1 position which will help grow your business. We understand that roofers may find this difficult to manage in-between tiling a roof, which is why you should hire an expert who can do this for you.
Anyone who knows anything at all about marketing and sales will confirm it is much easier to increase conversions with potential clients who have opted-in. The public doesn't respond to aggressive marketing techniques like they used to, preferring to make their own choices when hiring a roofer or any other tradesman .
Social media is a subtle yet effective way of promoting your services and your connections have expressed an initial interest so are more than willing to hear what you have to say. Keeping your posts interesting and having a ratio of 90% shared and personal content with only 10% promotional is usually considered best practice.
Surprisingly considering it's global reach social media can be very targeted especially with the paid for adverts which can target your audience by locality, age, employment, even purchase history. Take a look at your own personal profile on facebook, are you listed as a Roofer? You told facebook this and its possible that I paid them to reach you as roofers are my target market. This feature enables you to place your roofing company in front of the right people at the right time. Whether you pay for ads or not knowing your target market is essential for any successful online marketing strategy.
Excellent customer service is important for roofers looking to grow a business. It sets you apart from the competition and gives potential customers confidence in your ability. Social media enables you to show off this important part of your online presence by answering questions, replying to queries and solving any problems before they become an issue, which along with keeping present customers happy and encouraging repeat business will also build trust with prospective clients making it more likely they will pick up the phone.
It can be disheartening for a small local roofer trying to keep up with the bigger national firms. That's why they should be utilising social media advertising for roofers. It puts everyone on an equal footing with a little bit of originality and creativity your posts are just as likely to be shared as the larger companies. In fact, because you will build more local connections not just have 1000's of followers, putting your personality into your posts can build a more emotional connection with potential customers.
A professional online marketing company for roofers will include a social media plan as part of their overall strategy because it will find you customers you didn't even know existed. Setting up alerts for industry news, discussions and engaging with people online, listening to what they want will give you the edge over the competition, encourage more visitors to your roofing website and ultimately lead to higher conversions.