A successful roofing website is the cornerstone of any online marketing strategy and as most searches for tradesmen are conducted online these days it's important you are found. Your website works for you 24 hours a day 365 days a year, when you are working, sleeping or on holiday it gives potential customers the ability to find out about you and your company.
Some roofers will argue that most of their business comes from word of mouth but even if your roofing firm's name crops up in conversation prospective clients will still want to know more about you and will invariably check you out online.
Do you want to generate more leads? Grow your business? Keep up with the competition and dominate your local area? If the answer is yes a roofer's website is a worthwhile investment. We know most roofers don't have the time required or the necessary skillset to produce an effective website and that's where we come in. Hometrade have designed and built websites for roofing companies throughout the UK helping them achieve the coveted #1 ranking for their local area, generating more leads and increasing conversion rates and this is how.
A fast-loading website will maintain a higher ranking and acquire more conversions. Roofing websites that are slow to load will have higher bounce rates which will have a negative impact on conversions. Do you know how to reduce redirect time, optimise images and compress large files? These are just some of the ways we ensure that your roofer's website loads quickly to maximise results.
First impressions are important online. A sloppy, poorly designed website will turn-off potential customers, reflect badly on the company and they will go elsewhere. We're not saying it must be all bells and whistles with fancy graphics but it does need to look professional. Keep it simple, deliver great content that gives the user the information they need, use images, tell the story of who you are and why you are the best person for the job. Because we specialise in websites for roofers we know your target market and what is needed, in order for your roofing company to grow.
We live in a fast-paced environment and more people than ever are using mobile phones and tablets to search for services, this is especially true for emergency services such as a leaking roof. Not long ago your roofing website and its mobile counterpart would have been 2 very different entities nowadays with responsive web design you only need to make changes to one universal website to optimise it for mobile viewing a vital component if you don't want to miss out on valuable business
Most roofing websites rely on SEO to generate leads, drive traffic to their website and increase new business. But here's the rub, there are new sites launched every day. The days of having a strong domain name, a few links and keyword stuffed content being all that was needed to get good results are gone.
Google's algorithms change with ever-increasing frequency making it more and more difficult for the average roofer to tackle this important part of marketing on their own. We understand roofers we know you are busy with neither the time or the inclination to monitor and analyse your website's SEO. That's we combine several techniques to make sure your roofing company achieves the #1 ranking for your local area and stays there.
You could be mistaken for thinking we mean home-improvement directories here. Don't get me wrong, as a general rule of thumb, the more your brand is found across the internet the better but why should you be scraping for generic leads that are also passed to your competitors when you could be ranked at the top, on your own, getting the lion's share of the business? We only link you to the best most relevant sites in your local area.
Did you know it is a legal requirement to have contact details on almost any business website? The reason for this is to protect the customer from fraudulent websites. However, being easily contactable has its' benefits for you too. The customer is reassured you are a legitimate business, having your address displayed means a better chance of ranking in local searches and most important of all potential customers are more likely to get in touch if the process is easy.
Customer reviews and testimonials are vital for a successful website for roofing companies as they build trust and credibility in your brand. Positive online feedback influences sales, fact! They let you compete with the big players within your sector as great customer testimonials are earned not paid for and go a long way in establishing and maintaining client relationships. Testimonials can be pulled from all online marketing platforms for roofers to increase confidence in their services.
Adding social media to your online marketing strategy and inviting customers to engage with you online is a valuable asset for any roofing company. Therefore, all our websites for roofers include links to social media. This enables you to share content and customer reviews which will see an increase in traffic to your website, quality leads and more word of mouth business.
Posting relevant content including industry news, tips, guides etc, will not only promote you as an authority in your niche but also increase your web presence which gets your brand noticed by Google.
Every day, there is news of some multi-national company becoming a target for cyber crime and you could be forgiven for thinking it is only large global brands that are at risk, but you would be wrong. SMEs have become the main target for digital attackers as they have lower defenses and are often totally unprepared. Any security breaches that occur on your site can result in significant penalties. That is why Hometrade takes security and privacy seriously on all roofing contractor websites.
Not having landing pages for your website will mean that you are missing out on potential customers. A landing page directs the user to where you want them to go and should have one goal and one goal only. Any salesman will tell you maybe's and perhaps are no good for any decision and a good landing page pushes the customer into a simple yes or no situation.
Landing page designs vary depending on the services you offer and without experience they are best left to the professionals to get the best conversion rates. Our specialised knowledge of creating landing pages for roofing companies means we know what works. (Simple)