Keyword research starts with finding the top searched words potential customers use when looking to find a local roofing contractor.
Before you start to build your roofing website or have someone create a website for your company you need to make sure that comprehensive keyword research has been carried out to ensure that you are optimised for all the correct local roofing keywords that can bring you new roofing work.
Choosing the correct keywords for website content is essentially the backbone of search engine marketing.
Optimising your website content for local SEO with the correct keywords will get your attempts at SEO search engine optimisation off to the best start.
Most construction sites use general contractor keywords and this isn’t the best strategy at all. You really need to look past them and get the exact phrases for roofing but finding the top roofing searches on Google can be tricky.
You will need to have at least some knowledge on how to use the free google keyword research tool or have access to other free keyword tools since Google changed the data you can gather from their own keyword search tool available through Adwords.
Most Commonly Searched Roofing Keywords For SEO
Your Location + Roofer
Your Location + Roofing
Your Location + Roofing Contractor
Your Location + Roofing Service
Your Location + Re Roof
Your Location + Roof Repair
Your Location + Roofers
Your Location + Roofing contractors
Your Location + Roofing Services
Your Location + Commercial Roofer
Your Location + Commercial Roofing Contractor
Roofer in Your Location
Roofing in Your Location
Roofing Contractor in Your Location
Roofing Service in Your Location
Re Roof in Your Location
Roof Repair in Your Location
Roofers in Your location
Roofing contractors In Your location
Roofing Services in Your Location
Best Roofer in Your Location
Roofers Near Me
Roofers in my area
90% Of Local Roofers We See Are Doing Keyword Research Wrong!
When starting a new website or revamping a current website most roofing companies know what they want.
So what is happening here is they are going after immediately the hardest and most difficult keyword they can. And most fail by a long way for 2 reasons
1.) They fail because without professional SEO it is awfully difficult in today’s search engines to claim these spots. A roofer doing DIY SEO will quickly lose patience, at the start of the journey motivation is high but this fades and is followed by the efforts needed to capture such a valuable search term.
Can it be done? Absolutely
But doing it yourself you will need skills, knowledge and realistic expectations as to how long this will all take.
Nothing of any great value is easy to get!
2.) They fail because they chase an individual keyword like roofing + city
Yes, as simple as that. Most roofing companies have a website that the homepage targets the main phrase and that phrase is sprinkled over the page along with an overview of the company, and its history etc.
This isn’t barley enough. It’s fair to say maybe 5-10 years ago this could have worked.
In today's world search engines like Google are a lot smarter and they go deeper than ever before in evaluating which sites to rank at the top.
As you can see there is a lot to consider with search engine optimisation for roofing companies! But just like re-roofing a 200sq/m roof, it can be done it just takes knowledge and hard work.
There are thousands of searches up and down the UK for roofing related search terms everyday here are just a few below:
Column 1 – (Keyword) This is search term, these searches are being carried out on your doorstep now, by people looking for your roofing services.
Column 2 – (Ave. Monthly Searches) this is the number of people per month that are searching this exact phrase. If they search this keyword and add a prefix like, top, best, local, near me, or +city then that is a whole new list of phrases. So, you can see it’s a lot of potential business.
Column 3 – (Suggested bid) This is the amount of money that Google suggests you bid in the Google PPC platform that is AdWords. This is per click.
Avg. Monthly Searches
roof replacement cost
roofing companies near me
metal roof installation
roofers near me
roof repair cost
roofing contractors near me
flat roof replacement
commercial roofing contractors
cost of roof replacement
roof repair near me
home roofing contractor
new roof cost
metal roofing contractors
local roofing companies
cost of new roof
roof replacement estimate
flat roof leak repair
roofer near me
cost to replace roof
shingle roof repair
flat roof replacement cost
To learn how to search keywords free the best and fastest way would be to use Youtube. Not everything on YouTube is ideal for beginners but it’s a solid starting place for learning keyword research.
This video is more advanced and shows how to find seo keywords that your competitors probably haven’t found.
How we do it
When we are boarding a new roofing clients for SEO services we understand exactly what the roofing company wants even if they don’t!
The roofing client doesn’t want to be top of Google for this keyword or that keyword. They want more leads and calls from their website.
Armed with this knowledge we structure a full SEO campaign around all the potential roofing keywords that drive revenue and increase sales.
By doing this we automatically position our clients favourably with search engines for longer phrases (long tail keywords) that have buyer intent.
What do you think will create more leads?
Being / Position #1 for - roofing + Southampton
Being / Position #1 for these below
Obviously, we go after the main term with the biggest search like Roofers + Southampton and we even price our roofing SEO services around the main term, but there is so much more opportunity out there for us to make sure our clients are getting fast returns of their SEO investment.
Some of the top search keywords in google are low competition and this is our starting block for every campaign.
In a nutshell, we design a bespoke SEO package for you that enables us to go after the quick wins first, capture all the low hanging fruit first so your investment in our SEO services starts to pay for its self quickly.
That way clients are seeing excellent returns and DO NOT lose patience and can see month on month their online marketing efforts grow.
If you are going down the do it yourself route then we hope that this page can be of benefit when searching for the best roofing keywords and how to use them.
Husband, father and total fanatic when it comes to lead generation and online search. When I am not buried in a world of testing and analytics I enjoy poker, fishing and catching a game.