A lot of you will be thinking that lead generation via your website is easy and all this involves is having a sign up button or contact form on your website. Wrong! People are wary these days of signing up to anything unless they are interested in what you have to say or alternatively are given an incentive. That's why with our website packages for tradesmen we offer great content and various methods of lead generation that have proven successful for our clients. We know what works.
A successful landing page is an asset to any tradesman's website.
They are used for 2 purposes to encourage potential clients to click through to your website or lead generation. Keeping it short and simple is best. Rambling on about every area of your business and all the services which you offer is not what a landing page is for. Focus, narrow it down to one service and give the user all the information they need to pick up the phone. Encourage them to click that call to action by offering a promise (one you can keep) or limited time offer such as "All bathrooms guaranteed to be fitted in 5 days, 10% off all rewiring jobs booked this month, Sign-up to receive something free.
If your landing page is linked to an ad it is vital it is relevant; this is how Google rate your advert so it's important to get it right.
These can be an excellent way of obtaining leads and can be tailored to all trades. A lead magnet offers something for free in return for supplying contact information. What you offer is entirely up to you but instructional videos, tips, vouchers all work well.
Tips to stop burst pipes this winter
The best washing machines of 2016
How to bleed your radiators (instructional video)
Tips to stop burst pipes this winter
10 plants suitable for a shady garden
How to grow vegetables
Free packet of seeds
Because we understand tradesmen and contractors we are able to offer numerous ways of lead generation throughout your site which will help increase your business.
A visitor to your site does not have the time or inclination to jump through hoops in order to contact you. Call to action buttons must be prevalent throughout your website and be simple and easy to use. We know how important these little tricks work for tradesmen like you and how something so simple can make all the difference.
Most people prefer to have jobs done around their home by local people. These tradesmen are often a family business and are part of the community so are known and trusted. Local tradesmen are often available quickly and most important of all the customer can ask around for recommendations from people they know. Branding gives your business identity and it isn't just for the "Big Boys" We are able to build your brand giving you long term value and these are the ways we can do it:
We use as many as we can, this makes the site more personal and they do say "A picture paints a thousand words" Have a Logo and use it not only on your site but throughout the web. Pictures of staff in uniform present a professional looking workforce. Pictures of your vehicles, different jobs you have done all reinforce your local brand.
Being involved with a local charity, sports team or community project is a great way to enhance your reputation, this can be reflected online and is a great way to build your brand.
Good reviews are the best way to build your brand and having testimonials from satisfied customers is essential to any tradesman. Having a website where visitors can leave feedback, ask questions, solve problems is just as important as a call to action button when establishing your brand.
These are not just for the services you provide they can also build your brand. Company history, qualifications, accreditations, clients worked with all combine to give the company more credibility and making it personal really enhances your reputation and builds trust
It takes time to achieve results and SEO especially is an ongoing process.
Our clients, which include tradesmen just like you, have found that investing in some PPC advertising while you wait for your website to climb up those rankings can provide almost instant ROI.
Pay per click advertising when done correctly is a great way to establish yourself online while growing other avenues.
Our comprehensive packages for tradesmen offer value for money and are an excellent method to acquire new leads. From start to finish whatever your trade we can offer a web solution.